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About Totally Raw:

The name of the company is Totally Raw, the idea behind the name came from going back to a time where we depended on raw food and herbs from the ground to feed us and heal us as opposed to the artificial food we consume now and western medicine. The company represents a movement against obesity due to our dependence on saturated fat and sugar additives also against side-effects due to the drugs we are given (prescribed or self-administered).

LOGO COlour:

Brown is a colour from the tree branches, a colour from nature.

LOGO CONCEPT:

Consumers are people who are trying to attain or maintain a certain lifestyle. They are health conscious, prosperous and luxury seekers. They search online to find ways to stay healthy or be healthy. The logo should look organic and nature.

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